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How to Get Your Team Out of a Creative Rut?

Tue, 13 Sep 2022

How to Get Your Team Out of a Creative Rut?

**Creativity is something we’re naturally good at. But sometimes, our ability to be creative gets stifled by our environment.**We become trapped in a cycle where we aren’t allowed to express ourselves freely because there isn’t enough room for us to do so. This leads to us getting into a creative rut where we feel like nothing is coming out of our heads.

When we find time to think creatively, it becomes challenging to keep up the momentum. As a result, we lose inspiration and become bored.

But just because you’re in a creative rut doesn’t mean you’re doomed to fail. There are many things you can do to change the situation.

What Is a Creative Rut?

A creative rut is an inner struggle that keeps you from creating content efficiently or consistently. For example, this can happen when people feel burnt out at work. They might feel like they don’t want to do anything creative anymore because they’re tired or frustrated.

But there’s another reason your team might have trouble coming up with ideas.

Creative ruts often develop when people start to feel the signs of being burnt out. For example, they might feel like they’re just “going through the motions.” Or maybe they notice that they’ve been spending too much time working on projects that aren’t very important.

When that happens, you might find yourself feeling discouraged about doing creative work. And since creativity requires focus, concentration, and energy, it becomes harder to generate ideas when you’re feeling low on those resources.

Issues That Can Arise From Your Team Stuck Creatively

Creative teams are hard to maintain, especially when trying to make something great. Creativity doesn’t always come naturally to people. Sometimes, it requires some training.

Here are five issues that can arise when your team is stuck creatively.

The Team Can’t Get Started

If you’ve ever been involved in a project where you had no idea what you were supposed to be doing, you know how frustrating it can be. If your team is having trouble getting started, there could be several reasons.

One possibility is that the team members aren’t sure what they want to accomplish. Another reason might be that they’re afraid of making mistakes, which leads to procrastination.

No Idea What To Do Next

Sometimes, a creative team stops because they don’t know what to do next. This is common among individuals, but it can happen within groups too. For example, maybe one group member wants to take charge, while another person wants to sit back and agree with whatever comes up. Or perhaps the team wants to keep working together on coming up with ideas but lacks direction.

The Ideas Are Too Limited

A creative team can become stuck when everyone agrees on everything. Even though everyone gets excited about ideas, they may end up talking to each other. They may also start arguing about whether or not an idea is good enough. And if someone is passionate about an idea, others may try to convince her otherwise.

Boredom Ensues

When you’re bored, it’s easy to lose interest in things. And when you lose interest in something, it isn’t easy to get motivated again. So if your team struggles to stay focused, it might be because they’re bored. They may be so used to working on similar projects that they have nothing new to offer.

No Progress Has Been Made

A creative team can get stuck when they’re not moving forward. If they’re not making progress, they might think they’re wasting their time. And if they’re not making progress, they might not see any value in continuing to work.


How to Help Your Team Get Out of a Creative Rut

Getting out of a creative rut is hard work. Your team might feel stuck in a creative slump, where nothing seems to be coming together. But it’s possible to break free of a creative block. And there are ways to do it without having to resort to extreme measures such as taking up knitting or painting again.

The good news is that getting out of a creative rut requires just a little extra effort.

Here are seven innovative ways to get out of a creative rut. You’ll find some inspiration here!

Find Inspiration Everywhere

You might not realize it, but you already know everything you need to know about being creative. All you need to do is look outside yourself.

If you’re having trouble coming up with ideas, try looking at what inspires others. Consider what makes it unique if you see someone else doing something great.

Give Employees Space To Think Creatively

The best way to encourage a creative mindset is to give your employees time alone to think creatively. If you’re worried that giving them time off will lead to laziness, rest assured that it won’t. Studies show that those who spend time alone are more productive than those who don’t.

So, how does a manager help creative employees thrive? Start by understanding what drives them. You’ll want to know whether they’re entirely motivated by money, recognition, or something else. Then, build a culture that rewards those motivations. For example, you might offer bonuses based on sales targets or give praise for solving problems that others couldn’t figure out.

You can also make sure that everyone knows where they stand. Create a sense of accountability by giving feedback regularly and encouraging collaboration. Finally, try to avoid micromanaging. Instead, set clear expectations and let your employees take ownership of their responsibilities.

Make Sure You Have A Clear Vision Of Where You Want To Go

If you know exactly where you want to go, you’ll be able to see the bigger picture and avoid getting lost along the way. But without a clear vision, it’s easy to get distracted by the many things happening around you.

Therefore, before working on anything new, ensure you know what you want to accomplish. This will keep you focused and prevent you from getting sidetracked.

Encourage Your Employees to Consume Other Content

Conscious content consumption often pulls people away from their ruts. It can be easy to go into autopilot mode on social media, scrolling mindlessly through feeds without stopping to think about what you’re reading. But conscious consumption can help break this cycle.

Ask your team to observe and report how others tackle a challenge they face. For example, if a marketing manager struggles to develop ideas for a blog post, ask them to read different content like articles and blog posts and report on what makes each one unique. This exercise could lead to some interesting insights.

Initiate Brainstorming Session

Have your team ever dealt with a situation where someone else had a better solution than what you came up with? Or maybe you found yourself figuring out how to do something and realized you didn’t know enough about it to tackle it on your own.

In either case, having someone around to bounce ideas off can help you develop solutions faster and wiser. Organize a brainstorming session so that all team members can share their thoughts.

To facilitate a practical brainstorming session, consider using a whiteboard or flipchart. Also, make sure there are plenty of outlets available (like coffee) so people can recharge when needed.

Switch to Other Work Locations

In addition to being able to focus on your work without distraction, switching up your workspace can spark creativity and inspiration. When you’re stuck on one task, try taking a break to go somewhere else. You might come back feeling refreshed and ready to tackle another challenge.

Encouraging your team members to work outside the office can help them feel more motivated and engaged. Take advantage of the extra hours and encourage them to take advantage of the sun, exercise, or enjoy downtime together. If you don’t want to make everyone work out of your house, consider heading to a nearby coffee shop or coworking space.

Focus On Teaching Ways to Work Without Creativity

Creative people are often good at coming up with ideas. They see things others don’t and can connect seemingly unrelated concepts that most people wouldn’t even think about. But there’s another side to being creative. Creative people can become paralyzed by the fear of failure because they assume every idea they come up with won’t work out. And while some ideas do fail, many of them become great products and businesses. So what happens when we try to force our creative teams to produce something that doesn’t feel like it fits? We end up frustrated and stuck.

Therefore, it’s essential to teach your team how to work creatively without losing sight of the big picture. Instead of focusing solely on creating new ideas, focus on helping your team develop skills such as problem-solving, critical thinking, and decision-making. These skills will help your team create successful projects, regardless of whether those projects involve writing code, designing a website, or developing a product.

Consider Time Offs or Alone Time for Employees

If you notice someone in your organization seems burnt out or stuck in a creative rut, ask them about taking some time off. Sometimes people must step away from work and spend time doing something entirely. You might find that giving them a break allows them to reenergize and return to work feeling refreshed and rejuvenated.

Ask your employee to take time away from work, even if they simply want to go home and relax. Giving them a few days off at once can give them a chance to unwind and de-stress. They don’t necessarily need to travel somewhere exotic; a simple trip to the beach or a day spent relaxing at home is enough to help them recharge.


A creative rut isn’t always bad. It’s normal for all of us to experience periods of low motivation and productivity.

However, it may be time to take action if your team has been struggling to get their creative juices flowing lately. By implementing these tips, you can help your team stay productive and focused throughout the year.