Online presence is crucial to any business and influences how people view your brand.

The best way to manage your online presence is through social media marketing. This includes creating a LinkedIn profile that will help you connect with new potential customers.

LinkedIn is a great place to start your company's online presence, and there are so many features that you can take advantage of. You can use the site to post articles about your business, share photos, videos, and more. In addition, it's a great way to show what makes your business unique and build trust with current clients.

You may wonder, why a LinkedIn page specifically?

Why Creating a Company LinkedIn Page

Creating a company LinkedIn page is an excellent first step in building your online presence. The reason for this is simple: LinkedIn has over 500 million users worldwide, making it one of the most popular sites on the internet.

When someone visits your LinkedIn profile, they have a better chance of finding your company because all of their connections are displayed at the top of the page.

Initially, LinkedIn intends to be a networking site, similar to Facebook, but for professionals. But now, the site has become a powerful tool for businesses looking to expand their reach.

Want to know further about how you can manage your company's LinkedIn page successfully?

Best Practices for Managing a Company LinkedIn Page

Here are several tips to consider when managing your company's LinkedIn page:

1. Choose Your Company Profile Picture Wisely

Your profile picture should reflect who you are as a company. You might want to include a logo or other branding elements. Remember, people will see your profile picture whenever they visit your page. So make sure it reflects who you are and what you do.

2. Create a Professional Headline

Your headline is the first thing visitors will read when they land on your company's LinkedIn page. So make sure it captures attention quickly by using keywords that describe your business.

A professional headline will also help search engines find your content faster.

3. Include a Summary

People often skim through their newsfeeds without reading anything. So to get them interested in your company, you'll want to create a summary that highlights the key points of your company.

This section should be no longer than 150 characters and contain information like your company name, contact details, and links to your website and social media profiles.

4. Add Article Content About Your Business

People love to learn more about companies they admire. So adding interesting articles to your company's LinkedIn page can attract new followers and increase traffic to your page.

The articles should focus on topics related to your industry, such as customer service, products, and services. However, they can even cover topics outside your industry if they pertain to your business.

5. Use Video Content

Videos are another effective way to connect with potential customers. People love watching video content, which means you could potentially gain thousands of views from just a few videos.

You can upload videos directly onto your company's LinkedIn page. You can also add videos to your company's blog or website.

6. Include Relevant Keywords in The Content Of Your LinkedIn Page

When people search for something online, they usually type a keyword into search engines like Google. This helps the search engine understand what they're searching for.

Including relevant keywords in your content can improve your chances of being found by those searching, even showing your LinkedIn page on the first page of the search results.

7. Plan Your Content Postings or Content Calendar

Related to points 4 to 6, once you've created your LinkedIn page, you'll need to plan how you want to share your content.

Set aside some time to schedule your posts at regular intervals. This allows you to catch the eyes of your target audience while they're still awake.

8. Be Consistent

Consistency is vital when it comes to posting on LinkedIn. People love seeing updates from brands that they already follow. 

Therefore, make sure you consistently update your profile throughout the day. You may choose to post however frequency you prefer, but remember that this depends on your target audience. 

Getting to know your target audience would ensure that you publish content that resonates with them.

 

9. Focus On Quality Over Quantity

It's easy to become overwhelmed by the content available on LinkedIn. However, quality over quantity is important.

You won't get much engagement if you only publish low-quality content. So instead, create high-quality content that will resonate with your target audience.

10. Don't Forget to Promote Your Updates

Promoting your updates on LinkedIn is another effective way to increase engagement. When you promote your updates, you'll appear in search results and get more exposure for your brand.

But companies sometimes forget to promote their own updates. Therefore, be sure always to include links back to your company's LinkedIn page whenever possible.

11. Build An Online Community

LinkedIn isn't just about building connections. It's also about building communities.

These communities help businesses build relationships with other professionals. By connecting with others, you can learn new things, find mentors, and collaborate with peers.

12. Use The Right Tools To Grow Your Business

There are several tools that can help you grow your business within LinkedIn. Some of these include:

• Linkedin Ads - Advertise your products or services on LinkedIn.

• LinkedIn Pulse - Share articles and blog posts related to your industry.

• LinkedIn Groups - Join groups to connect with other members who share similar interests.

13. Get Professional Help With LinkedIn Marketing

LinkedIn marketing doesn't come naturally to everyone. So if you feel lost, don't worry. There are plenty of resources online that can help you improve your LinkedIn presence.

For example, there are numerous courses that teach you how to use LinkedIn effectively.

 Overall, LinkedIn is an excellent tool for growing your business. But to succeed, you must put in the effort and proper plans to manage your company's LinkedIn page.